Thursday, 5 November 2015
Later in the blog I will discuss the issues of promoting and marketing your work. For now (and periodically through the blog) I would like to post some examples of 'adverts' for FESS that I posted on Facebook, Twitter and Pinterest, in the run-up to publication. Note that they all bear the website address where an interested reader can get much more background than could possibly be carried in an advert, together with all the contact and payment details which would similarly clutter up an ad.
If there is a common theme (other than the title and the web address) it is that the middle section always contains 'the hook' to engage the reader's attention and amuse or interest them. If engaged, (and particularly if they feel it might be reflect what the book is like) they may follow up and buy.
The overall design mimics the FESS cover, so there is a strong element of branding, and all the ads follow a similar template. It gives an instant recognition factor while also heightening awareness of FESS-related material on Facebook posts for example, or on Amazon.